Here we introduce the three categories of transit media: train media, station media, and street and other media. Please don’t hesitate to contact us about other media you do not see here.
52 million people ride the trains of Tokyo, Osaka, and Nagoya every day. This is one of the reasons that train media can be seen as mass advertising.
The station in Japan boasting the most passengers is JR Eastern Japan’s Shinjuku Station. 1.51 million people use the station every day. It is possible to carry out a highly targeted and effective campaign by segmenting station users by the environment around the station or the purpose of use.
There are so many kinds of media related to transit advertising it is almost impossible to introduce them all. These media are helping to increase the breadth of transit advertising and encourage word-of-mouth transmission. Melding into the spaces people pass their lives is one characteristic of transit advertising.
