Transit advertising is the name given to ads seen in various types of public transport or their associated facilities. These media are integrally involved in consumers' lives as they move from place to place.
In larger cities, the use of public transportation is higher. For inhabitants of large cities, transit ads become an important source of information in their daily lives. (Informative effect.)
Transit ads allow one to communicate to people on the go – as they go to work, shopping, leisure, or community activities. It is particularly effective to target people who are hard to reach with the mass media of TV, radio, newspaper, and magazines such as business men and women and students. (Promotional effect.)
Rail passengers in Tokyo, Osaka, and Nagoya number 52 million per day.* In the Tokyo metro area alone the number is 36 million. These numbers indicate that transit ads are actually mass advertising. (Mass communication effect.)
*Based on data from the 2000 “Toshi Kotsu Nenpo”
Because the length of time an ad is placed and the daily nature of transit use it is possible to use transit advertising to increase awareness among consumers. (Awareness effect.)
Because it is possible to segment based on region, train line, or station, a campaign can be very focused. It is even possible to filter down to consumers based on their patterns of use. (Cost performance effect.)
Because transit ads are placed close to the market, they act as POPs and can influence consumers immediate purchasing behavior.
With options like B3/B3 wide posters, B0 posters, or even larger boards, the dynamic size of transit ads have the potential for maximum expressive effect. In addition, 3D objects or special materials can be used to create eye-catching creative. (Attention grabbing effect.)
