In July, 2009, we recreated a character from an electronic game using balloons. In this project we were able to reproduce both the impact and familiarity of the character.

In January of 2009 we turned the client’s actual products – pillows and mattresses – into station posters. This unusual form of advertising caught the attention of passersby who stopped to touch them.

In February of 2008, by placing ultra-directional speaks behind posters, we created the effect of a poster talking directly to passersby. This idea was born from the client’s desire to recreate the kind of small talk one has with neighbors on the street.

In March of 2007, we placed ultra-thin speakers behind station posters. We sourced special speakers that allowed us to overcome the problem of the bulkiness of the power source and speaker boxes of normal speakers. When the posters were placed it seemed as if the sound was coming from nowhere.

In March, 2007, we placed a poster that recreated a pitcher releasing a 150 kilometer per hour fast ball from his hand using programmed lights. A batter box accompanied this on the floor for added reality.

In February of 2006 we turned coin lockers into shelves full of shoes by placing stickers over each locker. Usually lockers are only a functional space, but we turned them into ad space.

In June of 2005, we placed posters with a digital clock counting down the days to the release of our client’s movie in stations. This idea added timely information to an otherwise static poster.

In May of 2005, we covered the floor, walls, and ceiling of an underground passage in Tokyo Metro Shinjuku Station. Even underground, it gave one the refreshing feeling that he or she was walking under a blue sky and created a fantasy-like space. This helped passersby visualize the client’s product.

In October, 2003, we turned three of the panorama station ad boards into one visual at the north exit of JR Shinjuku Station. With this we created a huge, eye-catching poster.

In January of 2003 we set a gigantic ring on the cylindrical Shibuya 109 building. This project was designed to recreate a concept from the client’s movie and encourage word-of-mouth transmission of the movie’s release.

Station boards are usually only for static posters but in October of 2001 we placed a 61 inch plasma monitor within posters. Within the giant posters the client’s beer commercial was shown on the monitors. The moving image drew attention and created interest for the client’s product.

In stations there are many wide spaces – not only on the floor and walls but above one’s head. In May of 2001 we made a giant soft drink bottle for our client in Seibu Ikebukuro Station. The sheer size of the object drew a lot attention from station users.

“Aural advertising” has gained attention, but implementing ads comes with some difficulty. Clearing several regulations, we broadcast music to accompany more traditional ads in major Tokyu Line stations for our record company client’s new CD in March of 2001.
Please note: at the present time, August 2009, this ad excution cannot be carried out.

In April, 1999, we proposed to rail operator JR to place a beverage can-shaped ad on hand straps inside the train for our soft drink maker client. This was an impactful ad placing a real object right in front of the eyes of train passengers.

In January of 1998 we placed the first ever station floor ad. The client was an Olympic sponsor. The time was the Nagano Olympics. In a space never used before we placed a floor ad in Tokyo Station, the departure point for people travelling to the Olympics in Nagano.

Harajuku: a town that acts as a transmission point for new information to the young of Japan. Until this time there had only been station poster ads used near the Omotesando Exit. In December of 1996 we decorated the entire station’s walls, pillars, and ceilings with one client’s posters, boards, and banners.

On the JR Line, ad cards are placed above each window on the inside of the train. Until 1987, the rule was one of the same client’s ads in each carriage on the train. In April of this year we negotiated with JR to use all the ad space above windows in a single car for our client. This became the genesis of the “train buyout” concept where a client buys out all the ad space on an entire train.