Taizo Mamiya, Chairman & CEO

I would like to thank you for visiting our homepage. Kyoritz Advertising, founded more than 60 years ago, has worked with clients primarily in the transit advertising field. Over the years we have established a central position, formed strong relationships with the rail companies, and contributed to the development of the advertising industry in general. Now, using the know-how we have gained in the transit ad field, we endeavor to increase our activities in the area referred to as “below the line.”

The changes which have occurred within our company are directly parallel to those in the Japanese economy. Rapid post-war growth, the Bubble Economy of the 90s, the “Lost 10 Years;” there have been many eras in the Japanese economy. Adapting to the change of tides, we have changed modes of communication and our livelihood. At the present time as we face change on a world-wide scale, we see the need for new paradigms.

In times of major change, it is necessary both to be flexible and also to identify areas that should not change. These are times where the very boundaries of advertising itself become blurred. As ad agencies diversity their activities and we see countless companies claiming to be “all-round agencies,” Kyoritz strives to take a more defined position. Our mission is to tie together consumers and our clients. This is what we refer to as our “top mission” and something we should never change.

The tides of time will continue to turn. No matter how forms of advertising change, the act of reaching out to people will never change. Our unshakable philosophy is to place consumer insights first and that is what makes us a top company.